consequentialbrand.com is operated by Yellowjacket, LLC ("we," "us"). This policy explains what information we collect, how we use it, and the choices you have.

1. Information you give us

Your name, email address, and brand or company name
Your answers to the Consequential Brand Evaluator and your results
Whether you opted in to receive updates
Purchase details, such as your order number and purchase date. Card details are handled by Stripe, and we never see or store them.
Anything you send us by email or through a form

2. Information collected automatically

When you visit the site, we collect basic usage information, such as pages visited, the site that referred you, campaign tags in the link you used, and your browser and device type. We may use cookies and similar tools, including advertising pixels, to understand how the site is used and how visitors find us.

3. How we use your information

To show and email your evaluator results
To deliver reports you purchase and handle support requests
To support our ongoing brand research. We study results in aggregate and do not publish individual names or results.
To send insights and updates about Consequential Brands, the book, and webinars, only if you opted in
To understand how the site is used and improve it

4. Who we share it with

We do not sell your personal information. We share it only with service providers that help us run the site, including Stripe (payments), HubSpot (contact management and email), and our website hosting and email delivery providers. They may use it only to provide their services to us. We may also disclose information if required by law.

5. Your choices

You can unsubscribe from updates at any time using the link in any email. You can ask to see, correct, or delete the personal information we hold about you by emailing hello@lorettamarkevics.com. Depending on where you live, you may have additional privacy rights, and we will honor them as required by law.

6. How long we keep it

We keep your information for as long as needed to provide our services, support our research, and meet legal and accounting requirements. Purchase records are kept as required for tax and accounting purposes.

7. Security

We use reasonable safeguards to protect your information. No method of storage or transmission is completely secure.

8. Children

This site is intended for business audiences and is not directed to children under 13. We do not knowingly collect information from children.

9. Changes to this policy

If we update this policy, we'll post the new version here with a new effective date.

10. Contact

Yellowjacket, LLC hello@lorettamarkevics.com